The Logo Mechanics

by Steve Douglas on November 6, 2011

Logo mechanics home page

New site launch

After much midnight oil burning, hand wringing and gnashing of teeth, Funkenhammer and I just launched a new site this weekend and I figured here’s as good a place as any to announce it. The Logo Mechanics is a ‘love child’ site of The Logo Factory dealing with logo repair (as opposed to full-blown logo design) and is a domain that was in desperate need of TLC. Actually, the site is more of a relaunch – The Logo Mechanics is a concept (and domain) that’s been kicking around for over ten years, as has, more importantly, the logo (below)
logo mechanics logo

Which brings us to today’s sad tale of internet plagiarism. See, our original Logo Mechanics logo was designed way back in 2000. We used it on the original version of the Logo Mechanics site in 2001 (check out the Way Back Machine archive to see how the site looked on September 29, 2001). That’s 2001 folks. Someone took it upon themselves to vectorize the logo and upload it to the Brands of the World website in 2004 (Brands of the World is a repository of vector-based versions of logos and is one of the premier destinations for logo plagiarists) which is probably where the following problem originated.

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Personal branding

by Steve Douglas on November 6, 2011

personal branding

Is personal branding a worthwhile endeavor, or an embarrassing exercise in ego gratification? A look at personal branding in the age of social media.

As the owner and Creative Director of The Logo Factory, my ‘brand’ is inextricably linked to that of my company. Has been since day one. I live and breath the work we do at the shop, and most of my time is spent in working on, in or at the studio. I run a studio blog, The Daily Logo, our Twitter feed and Facebook page. All are branded with The Logo Factory name and cog logo. I have no issue with promoting my company, our design services or my sometimes headstrong opinion under the TLF banner.

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Changes

by Steve Douglas on May 14, 2011

The Logo Factory home page

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Motorcycle trip

May 14, 2011

A little motorcycle trip around the Forks of the Credit. Filmed this using a Go Pro HD Hero camera affixed to my helmet. I must have looked like a tool, but the results are pretty sweet.

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The Fallout Club: Wonderlust

October 2, 2010

Awesome track from 1981. The Fallout Club was formed by Irish singer Trevor Herion, the experimental drummer Paul Simon, a young Thomas Dolby on keyboards and bassist Matthew Seligman. Herion and Simon formed the band shortly after the demise of their previous group, The Civilians,. Dolby was formerly in The Camera Club.

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John Foxx: Underpass. Long & sinister mix

October 2, 2010

One of the classic 80s tracks – John Foxx‘s Underpass done up in a remix by Mark Reeders. Some serious Gary Numan influence going on here too.

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Video: Logopalooza 2

October 1, 2010

Just finished this little puppy at my day gig.

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Some tests

August 27, 2009

Just testing some stuff. Don’t bother reading. I mean it. Stop now. Okay, now you’ve gone too far. There’s no turning back. Might as well read to the end. And here it is.

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